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Search Engine Optimization

FACT: 30,000 to 100,000 new websites go live every day.

How will yours get found online? Content; more specifically, SEO content -- and a steady stream of it.

The practice of designing a website in order to maximize traffic from search engines, is most commonly referred to as: SEO (Search Engine Optimization).

The aim is to find the highest trafficed keyphrases (that are actually entered into search engines by potential customers) and to ensure that your website ranks as well as possible for each of them. * SEO is really

  • Identifying ALL the best keyphrases to optimize your pages for.
  • Building pages that target each keyphrases to maximize traffic
  • Designing a navigational structure that leverages the keyphrases as effectively as possible

Engines rank a page by looking through their database and returning all the pages that best match the keyphrase entered by the searcher. In order to do that the engine needs to work out what keyphrase each page of your site is focused on. This is what optimization does: it helps the engines to work out what keyphrases your pages are focused on. Once the engines have located all the pages that ARE focused on a searchers query, they sort (or rank) them according to which of the matching pages are most strongly optimized/focused on the keyphrase. So in a simple world the page most strongly optimized for a given phrase would rank number 1 and therefore be the first result your customer would see. * So identifiying the best keyphrases, and optimizing your pages for them, forms the foundation upon which an effective website is built. * Major points which will effect SEO pricing are

  • Competitiveness of Industry/Keywords
  • Age of the website
  • Technology behind the website
  • Content of the website
  • Sites Linking to your site
  • Existing Design of the site

The following table lists the specifications of our SEO plans:

SEO Planning & Analysis Starter Serious Strategy
SEO Discovery Included Included Included
Keyword Analysis Included Included Included
Initial Placement Report Included Included Included
Keyword Profile Included Included Included
Competition Analysis Included Included Included
Incoming Links Report   Included Included
Search Engine Saturation Summary   Included Included
Content Suggestions Report   Included Included
Website Design Enhancements     Included

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Website Optimization / Link Building Starter Serious Strategy
Site Optimization Included Included Included
SEO Services Included Included Included
Content Optimization Enhancements Included Included Included
Meta Tag Adjustments Included Included Included
Spider Friendly Navigation Setup Included Included Included
Search Engine Submissions Included Included Included
Social Bookmarking Included Included Included
Inbound Link Building Included Included Included
Creation of Additional Content   Included Included
Source Code Optimization   Included Included
Site Map Creation / Submission   Included Included
Robot.txt Validation   Included Included
Article Submissions   Included Included
Link Bait Ideas / Setup     Included
Link Exchange Setup     Included
XML Sitemap Setup & Submissions     Included
Google Webmaster Tools Setup     Included
Yahoo Site Explorer Setup     Included

Website Reporting & Analytics Starter Serious Strategy
Website Analytics Setup Included Included Included
Continual Website Optimization   Included Included
Keyword Conversion Report     Included

SEO Plan Deliverables Starter Serious Strategy
Keyword Phrases Optimized 5 15 30+
Blog Posts Written/Published None 5/mo 10/mo
Directory Submissions 25+ 100+ 200+
Social Bookmarks 5 15 35+

SEO Pricing Information Starter Serious Strategy
Contract Period (Minimum) None 3/mo 6/mo
Setup Fee $599
$299
$1,000
$499
$1,500
$899

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